Marketing mix and market segmentation

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Post links to two different advertisements – one Television spot (use YouTube or similar site) and one print ad or promotion. Both ads should be for different restaurants.

Discuss the target market they are trying to reach with each ad. Explain why you believe this to be the target market. Do you think each ad is effective in trying to reach their target market? Why or why not? Do you think this ad was a part of a larger strategic plan? Why or why not?

What are variables that influence the marketing mix and market segmentation?

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