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Select an advertisement (ad) – you can choose to search for an ad by company, product, date, publication, subject, medium, headline, and/or audience.

b.       Using the guidelines at http://webaim.org/techniques/alttext/  write “alternative text” for the image you’ve selected.

c.       Then, analyze your selected ad for the four appeals – logospathosethos andkairos.

d.       Organize your written analysis into sections, i.e., “Logos,” “Pathos,” “Ethos” and “Kairos.”

e.       Include the URL/link to the image you’ve selected so that your peers are able to view the image you’ve analyzed.

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