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Marketing should address issues such as who are our customers, what are our demographics for marketing, how do we promote brand name recognition, and how do we create loyalty? Marketing business products and services correctly, to the precise people, in the right demographic area, with the correct message can be challenging.

Before responding to the discussion question, watch the following video on the importance of marketing, Why Your Brand Is More Important Than Your Product (YouTube 00:03:14)

Post and Discuss

Explain the marketing message your strategic management company is using to get their message or idea out to customers and to create loyalty toward their products or services.

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