Global expansion.

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  • Provide a succinct and relevant description of the company you selected and its management’s efforts toward global expansion. Include a summary of the adjustments that the company made to its domestic business model to support global expansion. Include:
    • The value discipline your selected company used for global expansion
    • The set of customers your selected company targeted for global expansion
  • Provide your evaluation of whether or not the adjustments made to the business model were effective.
  • Based on your evaluation, provide one of the following:
    • A recommendation of at least one adjustment to the business model that you think should have been made that would have improved the company’s effectiveness in competing in global markets
    • An adjustment the company made that should not have been pursued

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