Social Media Research

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1)    Choose a national brand (and one product or service)

2)   Do basic research to learn about the brand, the product or service, and its target audience.

4)    Create a research survey/questionnaire to ask people about their social media habits, likes, dislikes. Use as your task of trying to improve the brand/product’s social media efforts.

5)    The survey must have at least 10 questions.

6)    The survey should have 2 demographic/geographic/or technographic questions.

7)    There must be at least one open ended question.

8)    Be sure to ask them specifically about what they would like in social media from the brand / product you chose.

9)    Tabulate your results, and put it in the form of a report you would give to a marketing manager at the brand you chose.

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