Discuss whether you are for or against the following statement in the Customer relationships are more important than ever, and Zappos provides the new benchmark that all corporations should follow.
Select a side in the argument and justify your answer. Also, discuss the following:
- Does Zappos use a CRM?
- How can using a CRM support business operations?
- What are the benefits and challenges of using a CRM in a business?
- What would you suggest as best practices that should be used for a CRM to be successful? Explain your answer.