Academic Writing

Strategic alliance

Posted on Updated on

Using an Internet search engine, search for “strategic alliance” and identify a recently formed alliance. What is the goal of this alliance? What brought them together? Discuss how you think a strategic alliance is or is not an effective way for these organizations to meet their goals.

Revenues and profitability

Posted on Updated on

You choose the company and the new product that you want to showcase in your presentation. It can be real or fictitious (based on an industry). This is for background purposes only. The presentation is to showcase your abilities and what you can contribute to the organization.

IBIS World (https://www.ibisworld.com) and BizStats (http://www.bizstats.com) have estimates of cost of goods sold and some other categories of operating expenses. Information about contribution margins is not available, but adding new products typically mean incurring both fixed and variable costs.

Consequently, cost of goods sold is a reasonable estimate. Net operating income as a percentage of sales or some variation thereof may also be relevant if the new product is expected to contribute significantly to the bottom line. As a candidate for a position you would not have internal information available, but being resourceful and being a skilled researcher are desired traits for the position. IBIS World also has a wealth of other market statistics that may be helpful. Use listed background material and other resources as needed

(6 slides)

Required:

Include the following items in your presentation:

1What about special pricing for some markets or customers?

2Determination of customer profitability.

3Show effect on revenues and profitability based on stated assumptions.

4Potential advantages and disadvantages, both financial and non-financial.

IT-enabled value

Posted on Updated on

Which of the following is NOT characteristic of IT-enabled value?

IT value is both tangible and intangible.

IT value is not variable across organizations.

A single IT investment can have a diverse value proposition.

Different IT investments have different objectives, value propositions, and value assessment techniques.

Marketing

Posted on Updated on

What is Marketing?

History

Posted on Updated on

Compare the various motivations for establishing the colonies. How well did the colonies achieve their original purpose or have to adapt to unexpected situations in the New World? Give specific examples from a few of the different colonies.

  • For example, what motivated colonists to settle in Jamestown, Plymouth, Rhode Island or Philadelphia?
  • How did the colonies interact differently with the American Indians?
  • What impact did settlement patterns have on colonial growth and cohesion?
  • Do you see any connection between the settlement patterns and later when the colonies rebelled against Britain?

2. Module 2: Critical Thinking

Using Indentured Servants for Labor (paper)

Labor in colonial America was scarce. Write a paper explaining the development of using indentured servants for labor in the colonies. Below are some of the items you may include:

  • Indentured servants, beginning and decline of this labor type
  • Changes, problems, and issues with indentured servant labor
  • Unintended consequences of using indentured servants.

Data Gathering and Analysis

Posted on Updated on

For this assignment, you will examine the use of qualitative data for a business scenario.

Review Cooper and Schindler’s 2008 article, “Starbucks, Bank One, and Visa Launch Starbucks Card Duetto Visa,” located in Resources, and address the following components in your assignment:

  • Answer discussion questions 2 and 4 at the end of the case.
  • Describe any ethical issues that should concern Starbucks about this initiative.
  • Summarize the use of qualitative data to support business decision making. Consider different types of qualitative data collection and analysis methods and the ways in which they can support business decision making and strategies.

Interaction with the customer.

Posted on Updated on

It is critical to make the best of every interaction with the customer.

Address the following:

  1. Summarize the key product/service offered by your organization, including the role of the customer service department or direct service required to make a sale to the customer.
  2. Create and defend a diagram or flowchart detailing the service delivery process. The chart should clearly identify each contact point (e.g. frontline employee, supervisor, delivery, etc.) before, during, and after the purchase. Your defense of the diagram should detail the role of each contact and assess why each role is critical to the entire service delivery process. (For assistance, review Service Delivery lecture tab and click here for a Service Delivery Infographic).
  3. Analyze at least three possible contact point failures in the service delivery process for your organization. Why do you consider these to be possible contact point failures?
  4. Justify recommendations to prevent or address the potential contact point failures and enhance service delivery in your organization. Be sure to consider how customers will benefit by your recommendations.
  5. Defend a statement positioning the brand around the new/improved services.