business publication

Business publication

Posted on Updated on

Choose a recent article from a reputable business publication (i.e. WSJ, Forbes, Economist, AdAge, AdWeek, or other edited business trade publications; not an unedited online source – like “Joe’s blog”. You can pick standard newspaper articles but you will lose a point or two for sources like CNN, New York Times, etc.) You should briefly summarize the article for the class and explain how it is related to the Marketing concepts of Consumer Behavior that we are studying. You should initiate a discussion with the class about the relevance of the information found in the article and more importantly, you should provide additional information on the topic to trigger a discussion.
this is my article

Ad saturation and over-targeting damaging people’s trust in brands

summarizing this article and then writing about what is related to the textbook and then you can find a related video and ask a few questions for discussion.